FROM THE UNIVERSITY OF ALABAMA
TUSCALOOSA, AL (02/15/2023)– More than 60 students collaborated recently doing pro-bono work creating integrated communication plans for several area nonprofit organizations through The University of Alabama’s Capstone Agency, UA’s award-winning student-run, integrated communications firm.
Among them was Ella Grier, of Wetumpka.
Students gathered for the 24-hour CreateAthon, now in its sixth year, to brainstorm and create plans and PR messaging for this year’s clients: Alabama REACH, Asheville Poverty Initiative (N.C.), Boys and Girls Clubs of West Alabama, Family Counseling Service, Freshwater Land Trust, and Schoolyard Roots. The students’ donated time was equivalent to $40,825.78.
“An important part of being a communication specialist is giving back to one’s community,” said Jay Waters, co-faculty adviser for Capstone Agency. “CreateAthon provides an opportunity for our students to both practice professional skills and learn how to use those skills for the benefit of the community.”
The University of Alabama, part of The University of Alabama System, is the state’s flagship university. UA shapes a better world through its teaching, research and service. With a global reputation for excellence, UA provides an inclusive, forward-thinking environment and nearly 200 degree programs on a beautiful, student-centered campus. A leader in cutting-edge research, UA advances discovery, creative inquiry and knowledge through more than 30 research centers. As the state’s largest higher education institution, UA drives economic growth in Alabama and beyond.
