For many people attending local car shows, the first thing they notice is the music, the announcements, and the energy that fills the venue.
What they may not realize is the person behind the microphone helping create that atmosphere.
Eric Newfield, better known as DJ Redd, has become a familiar face at many of the area’s largest car shows and community events. Whether it’s welcoming participants, making announcements, or keeping the crowd engaged throughout the day, Newfield plays a key role in helping events run smoothly.
But according to Newfield, the real story happens long before the first classic car arrives.
“There are countless hours of planning, organizing, coordinating and preparing that go into every event long before the first vehicle ever rolls in,” Newfield said.
Over the years, he has worked alongside the teams behind some of the region’s most successful automotive events, including the Lytsell family of Let’s Sell Realty & Rods and the Coburn family of Southern Ace Lumber & Hardware.
His relationship with both families has grown beyond event partnerships.
“They are fantastic people to work with, and every event reminds me why I continue to say yes every single time they call,” Newfield said.
The respect is mutual.
“DJ REDD is far more than just a DJ at our shows. He is truly a key part of our team and someone we genuinely love and appreciate,” said Brenda and Vincent Lytsell of Let’s Sell Realty and Rods. “His ability to read the crowd, know exactly what to play, and create an atmosphere that keeps everyone engaged is a gift. He is dependable, reliable, and always shows up with a smile and a servant’s heart.
“When asked to help with a nonprofit event, he never hesitates. In fact, he consistently contributes more than anyone could ever ask for. His dedication, professionalism and passion for giving back to the community make him an invaluable part of everything we do. We are incredibly blessed and grateful to call him part of our HotRods family.”
For Newfield, the opportunity to be involved goes beyond providing music and entertainment. As a military veteran, he sees community service as a lifelong commitment.
“Service doesn’t stop when the uniform comes off,” he said. “It simply changes form.”
That mindset is one reason he continues to volunteer his time and talents for events that bring people together.
“Knowing that I get to give back, even in a small way, by helping provide the sound, energy and atmosphere for these events is something I truly cherish,” he said.
Part of what keeps him coming back is the people.
From vehicle owners sharing stories about their prized rides to families spending time together and new friendships being formed, Newfield says every event offers something memorable.
“I love seeing the incredible rides, hearing the stories behind them, meeting people from all walks of life, and watching complete strangers become friends over a shared passion,” he said.
He believes the success of these gatherings comes from the dedication of everyone involved, from organizers and volunteers to sponsors and participants.
“There is an unbelievable amount of love poured into every single event,” Newfield said.
That dedication is evident each time the gates open.
When asked what he has learned from years of involvement, Newfield points to the impact these events have on the community.
“What we’re building isn’t just a car show,” he said. “It’s community. It’s friendships. It’s honoring people. It’s preserving stories. It’s creating memories.”
For Newfield, those moments are what make the long hours worthwhile.
“Sometimes these events even choke this old veteran up a little,” he admitted.
As local car shows continue to grow across Elmore and Autauga counties, Newfield remains committed to doing his part, showing up prepared and ready to help wherever needed.
And while attendees may remember the music or the announcements, Newfield hopes they leave with something more lasting. A reminder that community is built one conversation, one friendship, and one shared experience at a time.
