Daytime Dining restaurant opens newest location on July 14
PRATTVILLE, Ala. – July 10, 2025 – First Watch, the award-winning made-to-order breakfast, brunch, and lunch spot, will open a new restaurant in Prattville on Monday, July 14. The restaurant, located at 2301 Cobbs Ford Road, brings a chef-inspired menu and rotating seasonal offerings to a 4,000-squarefoot space that seats more than 160 people and features a bar.
First Watch is widely beloved for its modern take on breakfast and brunch. Dishes are made to order using fresh ingredients in a kitchen without heat lamps, microwaves or deep fryers. In addition to familiar favorites like omelets and The Traditional, First Watch’s diverse menu – which is available all day – also includes innovative dishes, such as Avocado Toast, Farmhouse Hash, Lemon Ricotta Pancakes and its signature Million Dollar Bacon, as well as sandwiches and salads, including the Superfood Kale Salad.
The Prattville team will start each morning juicing fresh fruits and vegetables to make their signature fresh juices. First Watch also brews its socially responsible Project Sunrise coffee, sourced by women coffee farmers based in South America. To celebrate the opening, customers who dine in at Prattville Monday, July 14 through Friday, July 18 will receive unlimited Project Sunrise coffee with their meal.
Five times a year, First Watch offers a revolving seasonal menu that follows the position of the sun to source fresh ingredients. The Prattville restaurant will offer its first seasonal menu in Fall of 2025.
This restaurant will employ approximately 30 people while operating on a one-shift a day, “No Night Shifts Ever” approach that enables its teams to enjoy their evenings and build a better quality of life. Interested applicants are encouraged to apply at careers.firstwatch.com.
First Watch is open 7 a.m. to 2:30 p.m. daily for pickup, delivery and dine-in service. To place an order or join a digital waitlist, visit firstwatch.com
About First Watch
First Watch is the leading Daytime Dining concept serving made-to-order breakfast, brunch and lunch using the freshest ingredients available. Guided by the philosophy to “Follow the Sun,” First Watch’s chef-driven menu rotates five times a year to feature the highest-quality flavors at their peak, offering elevated executions of classic favorites, fresh juices like the Kale Tonic, and fan favorites such as the Lemon Ricotta Pancakes, Quinoa Power Bowl, and signature Million Dollar Bacon. For every kid’s meal served, First Watch proudly donates a portion to organizations and causes making a positive impact in their communities – raising more than $1.7 million to date.
A recipient of hundreds of local “Best Breakfast” and “Best Brunch” awards, First Watch was also named 2024’s #1 Most Loved Workplace® in America by Newsweek and the Best Practice Institute, appearing on the list in 2022 and 2023 as well. With a commitment to quality, hospitality and community, First Watch is redefining Daytime Dining across more than 600 restaurants in 31 states. For more information, visit www.firstwatch.com
